Making It Easier

easierMaking It Easier

Ahhh…do you feel the ease in that statement? I realize “easier” is not the message most of us are accustomed to hearing, when it comes to our businesses, but bear with me. Starting and building your business can be easier and more fun than you have been taught or might have imagined.

If you’ve been struggling to start or build your business, it’s possible that you have been reading and listening to experts who make it seem difficult and complicated. Without knowing what step to take next, the whole process can feel overwhelming. Most of the business experts, themselves, share and compare business hardship stories as if that is the only way successful businesses function.

Emphasis on ‘Easier’

Businesses have their trajectories, which are a reflection of the owner/leader’s energy. The focus of this post is on EASE: There are many tips and tools that we can combine to make the process of starting and running a business easier.

If you’ve grown up hearing other ‘grown ups’ talk about business, likely they were talking about how hard it was to find clients, get paid, grow their business. What they affirmed (hardship) was confirmed to them, so in their minds, they were right.

Self Check-In:
What are you affirming / confirming about your business with your words, thoughts, feelings, and actions?

The energy generated from your words, thoughts, and feelings drive your actions, and the resulting outcome. The one(s) who line up energetically, SEE, FEEL, and KNOW themselves as successful before they take any actions toward their business are more likely to experience successful outcomes.

This is why two people can start the same business in the same city, but one succeeds while the other fails before they even open their doors. What you hold to be true about your business in your words, thoughts, and feelings establishes how you will experience your business.

First, Alignment!

Before you take another action toward your business, get into alignment with your success:

• SEEING: In your mind’s eye, your imagination, practice seeing yourself successful. Imagine you are in your place of business, or at a networking event meeting new clients. See your schedule filling up with a list of great clients. If this feels awkward, keep doing it until it feels natural.

• FEELING: Notice how you feel when you’re imagining your successful and thriving business. How do you feel when you’re working, when you’re reviewing your financials, when you’re paying bills, dealing with vendors and clients/customers? What do your successful business days feel like, and what do you feel at night as you’re drifting off to sleep?

• KNOWING: As you practice seeing and feeling your success, and the idea of success and the feeling of success will become second-nature to you. This is when you are ready to begin knowing within yourself that even if you don’t know everything about your business…you are capable of learning, growing, and guiding your business. Knowing may initially come to you in flickers and hope-filled thoughts. That’s good! Nurture those until the knowing grows within you.

Pre-Pave Your Success

Abraham-Hicks talks about Segment-Intending as a way of pre-paving future events so they will transpire easily and joyfully. You can also use the basic concept of segment-intending to pre-pave your business success:

• Start by making a list of all the steps you know you’ll need to take with your business
– Setting up your business structure, business location
– Setting up promotional materials: website, business cards, stationery/envelopes, brochures (if any)
– Identifying potential clients and letting them know about your products / services
– Networking to meet potential clients / customers
– Speaking / Writing to increase awareness of your products / services

SEE, FEEL, and KNOW yourself taking the appropriate action in each list with ease, and with a highly successful result. In our imagination, we can ‘take the journey’ first, energetically. If it feels awkward, we’re not yet in alignment. Keep going until it feels natural, and the positive outcome feels obvious to you. Clarity and confidence will fill your being. This is on-going practice for the successful business owner.

Actions you take after getting into alignment and pre-paving will have a much better outcome and likely to feel easier, than if you are taking the same actions from fearful or frustrated energy. The feeling of the journey has a direct effect on the outcome.

Address Your Fears

When I first started my illustration and design business, I realized that I was literally afraid to ‘sell’ my services. Selling would be important to my business success, so I had to address it if I was going to move forward.

Fortunately, before I started my business, I had (even before knowing about these processes) FELT myself highly successful. I didn’t know HOW, I just felt that I would be and I milked that feeling long before I took action. So, when I realized my fear around selling I immediately sought resources that could help me. A book on marketing one’s services gave me the tools I needed and my confidence began to build. I saw myself successfully identifying possible clients, educating them about my services and how to reach me, and then letting those businesses decide if they would like to hire me. My job was to market / educate. This took the ‘sales’ pressure off, and I felt ready to move forward.

Within a few days, I was making cold-calls to area businesses who might need my services. Of my total list of 50 potential clients, 2 of them called me back to hire me then, and for years afterward. None of that would have happened had I not addressed what I feared, and pre-paved a positive outcome!

Know that you can make starting and growing your business easier using the tools I’ve shared here. You ARE capable of starting, running, and thriving with your business!


For the past decade I have specialized in working with female healing and creative solo- and entrepreneurs in various stages of starting or growing their businesses. If you’ve been struggling to start or build your creative or healing business, it doesn’t have to be that way. You always have the choice, and help is available when you are ready for it.

Image Credit: Barry-Jansson & Associates
with a photo by maridav

 

 

 

Romancing the Struggle

romancing the struggleIn my work with creative and healing business owners, I’ve noticed that some people really enjoy experiencing struggle. Where none exists, they’ll create some to ensure there is plenty to go around.

For these people, struggle makes them feel more alive, satisfying their need to complain, push against someone/something, and ‘have an enemy’ to confront.

Some are wired this way, and those who are not have subconsciously succumbed to the belief that there is no other choice—and they don’t question that thinking. Fighting amid the struggle allows them to justify the belief that nothing good comes without a struggle.

Romancing the Struggle

I know because a while back, I was among the unconsciously struggling group. I didn’t enjoy the struggles, but everyone around me was parroting that ‘life is hard’, ‘making money is a struggle’, ‘we all have to settle; no one can get what they want’. I listened to and believed their complaints and worries and fears, and never once did I question those thoughts.

At the time, I didn’t even realize I had a choice! I didn’t realize my own power to create struggle or create ease.

It took me a long time to realize that life was merely mirroring what I claimed to be true. I not only had a choice, but I could question the ‘life is a struggle’ thinking, and I could make room for ease and flow in my business…and every area of my life.

Bottom line: Your life and your business are only as difficult as you decide they are.

We decide each time we observe ‘what is’ and label it ‘the way it will always be’. Or observe others in struggle and claim ‘that will happen to me, too’. We can decide something different at any point, but only we can do it for ourselves.

If you enjoy romancing the struggle, then I’ll leave you to it. This post isn’t really for you, so you’re excused..carry on and have fun.

Ready to Start Romancing the Ease?

Here’s what you can do if you are ready to experience more ease and flow:

1. Decide to let go of your struggle romance. – Nothing can change until you decide you are ready to let that go. Write your struggle romance a break-up letter. Thank it for what it has taught you, and tell it goodbye. Then, get ready to make a new commitment. From time-to-time, you may benefit from re-committing to this decision when you find yourself slipping back into bad habits of struggle.

2. Make a new commitment. – Intend to experience more ease, flow, fun, and joy. Some people find it supportive to craft and use affirmations every day reminding them of that ease, which helps them move forward. Become a regular visitor to Easy World. Visualize the ease you’d like to experience. Tune into how you’d like to feel when all is said and done.

3. Question your thinking. – Once you’ve made the decision and commitment, start consciously choosing to shift your thinking into alignment.

What’s ‘in alignment’ mean?
• Thoughts that feel good are in alignment with committing to more ease and flow.
• Conversely, thoughts that feel bad are not in alignment with committing to more ease and flow.

When you find yourself spinning on a subject, getting caught in struggle, look at the underlying belief and apply The Work: Is this true? Can I absolutely be sure it’s true? How do I feel when I think this thought? Who would I be without this thought?

4. Increase your awareness of the physical feelings in your body. – The body compass can tell us way more than our mind, if we’re willing to listen to the messages. If you are stuck in your brain, chances are very good that you are obsessing rather than resolving your struggles.

Get still, become aware of your breath, feel your arms, hands, legs, feet, chest. Notice your heartbeat. As you sense your body, the thinking centers of the brain turn off. Notice where the tension is, and let it go. Notice where you feel tight, or have sensations like aches or pains or itching. Awareness of these sensations is not only healing, but opens space for old, stuck issues to come to the surface. This is an ongoing practice.

5. Find time every day to meditate and relax. – Brain science shows us that our best thinking happens when we’re relaxed, not when we’re stressed. Just 5 minutes a day of relaxed awareness on the breath begins to rewire our brain to be less reactive. There is a reason some successful companies require their executive staff to meditate regularly. You will be amazed by the health and mental well-being benefits of this one step, alone!

6. Look for ways to romance the ease already existing in your life. – Some people find it helpful to keep a gratitude journal, or an evidence journal, or a hybrid of both, to record the good, the ease, the miracles showing up in their life…and it’s a good way to become more aware of the ease already flowing.

7. Talk, Write, Think, and Act As If. – Put your new story of ease and flow into practice. Talk about the ease in your life. Write about the ease and flow. Think about (and give thanks for) the ease and flow in your life and business. Walk, drive, eat, and behave like a person who is immersed in ease. Be the business owner who embraces ease.

Now it’s your turn: Are you ready to let go of the struggle and begin romancing the ease? Have you already made the shift? Share your stories below…

Image credit: niserin

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