Earlier this week, cultivating love for our business was the topic of a panel call in which I was a participant. Not surprisingly, most entrepreneurs are taught to think of their business according the ‘numbers’: ROI, the number of paying clients, the profit after expenses, growing products and services, increasing the client roster or customer list—the metrics they believe point to whether their business is a “success”.
However, when you understand energy dynamics, metrics are only the reflection of what’s happening with those who started and run the business. It’s reflecting their *past thoughts and actions*.
Before any metrics are generated, the business begins responding to the person(s) starting and running the business. Our energy has a direct impact on the world around us, including our perceptions of our business.
Cultivating the Business Love Factor
While some entrepreneurs start out as employees in larger companies, those who finally have a chance to start their own business tend to gravitate toward:
• Business concepts that excite them, from the offerings to the business model
• Ideas that energize them throughout the day, and keep the going so they feel fully engaged
• A sense of doing well by doing good: fulfillment and meaning
It’s easy to see why a business that exemplifies the above criteria would have a positive energy from within that helps it expand. They cultivate their business love on a constant basis throughout the day: in their words, thoughts, self-talk, attitudes, and writing. All before they ever take action in their business.
As a result, when they finally take action they result in great successes that reflect the business love energy they invested up front.
Those who have cultivated the business love factor have done a number of things to set themselves up for success, from the choice of what they offer to who they serve. Their choices from the beginning have lined them up to love every aspect of their business, and their business loves them back!
Not feeling it?
If you’re reading this post and realizing you don’t have the business love factor working for you, you have two choices: make some changes or close the business.
For some, closing an existing business might bring tremendous relief. If that’s you, then do what feels best.
For others, some re-evaluation is in order.
If you are in the latter group, one of the first questions you’ll want to ask is: Am I willing to experience my business differently? A Course in Miracles invites us to say, “I am willing to see this (situation) differently. Take my thoughts and judge them for me, returning to me (better feeling thoughts).” Once you’ve done this, get some much-needed rest to clear out your anxiety.
When you are rested and have some quiet time, write out your ideal business scenarios: What are your days like? What products or services do you offer? Who do you serve? How do feel at the end of your days? What are your business interactions like? Who else is working with you? How do you feel when you are not working? Keep writing as long as it feels energizing and uplifting. (Those feelings are an indicator that your business is capable of moving in those directions.)
Once you’ve written this out, compare it to your current typical day.
Resist the temptation to keep things the ‘same’ for the sake of comfort if they really are not suiting your business. This business is yours, and you have the freedom to change course or course correct.
From there, you can begin mapping out ways you can shift your business offerings and/or clientele/customers to better fit your ideal.
Then, find ways to love and appreciate what has been working all along as well as the changes that you’ve successfully made. Journal about it, think about it, express it frequently to yourself and others. Shift the story about your business so it sounds a lot more like your ideal scenario.
Bottom line: Focus on ways you love your existing business, release or delegate the aspects you don’t love, and your business will love you back!
Image credit: basketman23