Times are changing. Everyone is feeling it. Some people find it scary. Others find it exhilarating.
Our society is shifting, pretty rapidly now, from ego-based, fear-induced competition in business to heart-based, love-induced cooperation. Old ways of doing business are crumbling and are taking the old energy with them. This is creating an opening for new ways of being successful that don’t preclude others from success and bringing new energy into our consciousness.
For years, marketers have taught folks to focus on their target-market’s fears. “Get them to feel their pain!” they’ve instructed. In the past, this fear-based approach worked like a charm. Clients raced to their wallets to pay for the *magic pill* to relieve their pain. Talk to most marketers today, and those following the old plan will say, “Nothing seems to be working!”. No one seems to be buying what they are selling.
First off, the public is so overwhelmed with negative news and fear-based data tossed at them from every direction that they are naturally gravitating toward what feels good, safe, loving, and comforting. Fear-based approaches have now become a turn-off associated with sleazy advertising.
Secondly, many people are now becoming more conscious in their personal lives about everything from what they eat, how they consume, what and how they recycle to how they manage their money. A more conscious public also understands that they create their own reality.
Old fear-based approaches don’t work well with people who are taking 100% responsibility for their life. This population is focused on being in alignment with everything that feels good to them. Money is still being spent, but in a way that is considerably more conscious than in the past.
As businesses see a drastic drop in income, some business owners will wallow in their frustration and blame it on the *economy*. A few will frantically switch strategies until *something* works, at least for a while. The wisest will get clear on the outcome they are seeking, and take inspired action guided by their intuition, finding surprisingly simple-yet-effective solutions that grow their business today and tomorrow.
For businesses that want to not only survive, but *thrive* during times like this, there is no choice but to embrace your own conscious growth and boldly bring it into your business. When will there be a better time than now?
Have you noticed the shift in your business? How are you choosing to be more conscious?